Analyze your customers value to you based on Recency, Frequency and Monetary dollar value.
Realize which customers are your best customers; your best prospects for up-sell/cross-sell and which ones are most likely to give give you referrals.
Actualize incremental sales, increased loyalty and increased ROI.
Analyze multiple characteristics by customer.
Realize exactly what combinations of characteristics are most predictive in addressing your specific need (e.g. increased response, customer acquisition, retention, risk assessment etc.).
Actualize a precise combination of characteristics to use in list selection for maximized results.
Analyze who your customers are by product, channel, value, etc.
Realize what your customers look like.
Actualize your customers by key target groups for effective marketing.
Custom and other analytical services are available upon request,
including Lifetime Value Modeling.
We consult with you to identify what information you want to collect and why. For example, this prevents undue time and money spent on revisions because you didn’t plan to collect, information about your customer to tell you who is buying what products.
We use outside compiled lists from companies, such as Acxiom & Donnelley, to add household level consumer information to your database (such as: age, income, lifestyle interests etc.) for the purpose learning more about your customers. Business-to-business data is also available.
We analyze your customers to understand what they look like (profiling), identify their value to you (RFM) and provide you with the tools (scoring models) to improve your targeted marketing and meaningful interpretation for actionable implementation and improved results.
We provide recommendations for the tactical implementation of your strategic and analytical results in programs such as: new customer acquisition, referrals, loyalty marketing, up-sell, cross-sell, promotions, event announcement etc. to existing and prospective customers.
